New York, May 2023 — OKX, a leading self-custody Web3 wallet provider and Tribeca Festival partner, unveiled its bold new brand campaign, "The System Needs a Rewrite." This initiative challenges centralized systems, advocating for Web3’s decentralized future.
Campaign Overview
The campaign highlights OKX’s vision for a Web3-driven world, emphasizing:
- Self-sovereignty: Users control assets without intermediaries.
- Interoperability: Seamless cross-chain transactions.
- Innovation: Cutting-edge tools like MPC wallet recovery.
Produced with BBDO New York, the campaign spans digital, print, and out-of-home channels to engage global audiences.
Key Web3 Offerings by OKX
OKX expands its ecosystem to cater to both beginners and advanced users:
👉 OKX Wallet
- Supports 50+ blockchains.
- Integrated MPC technology eliminates seed phrase vulnerabilities.
👉 Decentralized Exchange (DEX)
- Aggregates 200+ DEXs.
- 200,000+ coins across 10+ blockchains.
👉 NFT Marketplace
- Zero fees, multi-chain access.
- Aggregates listings from OpenSea, MagicEden, and more.
👉 Web3 Earn
- Stake across 80 protocols on 9 chains.
Leadership Perspective
Haider Rafique, OKX CMO, states:
"This campaign is for those who believe in rebuilding systems with Web3. We’re creating a future where finance is self-managed, borderless, and trustless."
FAQ Section
Q: How does OKX’s MPC technology improve wallet security?
A: It enables secure, seedless recovery, reducing risks of lost phrases.
Q: What chains are supported on OKX’s DEX?
A: Ethereum, Solana, BSC, and 7+ others.
Q: Is the NFT marketplace truly fee-free?
A: Yes—zero fees on all trades.
👉 Explore OKX’s Web3 Ecosystem
This campaign follows OKX’s 2022 "What is OKX" launch featuring Pep Guardiola and Daniel Ricciardo.
### SEO Keywords:
1. Web3
2. Decentralized exchange
3. OKX Wallet
4. NFT marketplace
5. MPC technology
6. Self-custody crypto