Introduction
DDC Enterprise (DayDayCook), a Hong Kong-based meal delivery company listed on the NYSE, has embarked on a groundbreaking Bitcoin treasury strategy. The company recently acquired 21 Bitcoin worth $2.28 million as the first step in a three-year plan to accumulate 5,000 BTC.
Key Highlights of DDC's Bitcoin Strategy
- Initial Purchase: 21 BTC acquired on May 23 via share exchange (254,333 Class A shares)
- Short-Term Goal: 100 BTC holdings by completing additional 79 BTC purchase soon
- Mid-Term Target: 500 BTC within six months
- Long-Term Vision: 5,000 BTC over three years through share exchanges and direct purchases
- Strategic Positioning: Would place DDC among top global corporate Bitcoin holders if achieved
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Market Reaction and Stock Performance
Despite typical positive market responses to Bitcoin treasury announcements, DDC's shares fell 14.5% on the announcement day. This contrasts with companies like DigiAsia, which saw 90% stock surges after similar announcements.
- Current Stock Price: $3.79 (after-hours recovery)
- Year-to-Date Performance: Down 27%
- Recent Trading: Continued weakness with 12% drop in latest session
Asian Bitcoin Adoption Trends
DDC's move reflects broader cryptocurrency adoption across Asia:
- Regulatory Developments: Hong Kong passed Stablecoin Bill; China maintains crypto ban but interest grows
- Corporate Adoption: Jiuzi Holdings plans to buy 1,000 BTC over next year
- Investment Shifts: Asian investors moving from USD to crypto, gold, and Chinese assets
Execution Plan and Timeline
- Purchase Methods: Share exchanges and direct market purchases
- Initial Target: 500 BTC before end of 2025
- Three-Year Goal: 5,000 BTC by 2027
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Competitive Landscape
At 5,000 BTC, DDC would rank:
- Just behind Metaplanet (7,800 BTC)
- Among top 15 public company holdings
- Ahead of many traditional corporations
FAQ Section
Why did DDC's stock drop after the Bitcoin announcement?
While unusual, the 14.5% drop may reflect investor concerns about volatility or strategic shifts. Most companies see stock surges after Bitcoin treasury announcements.
How will DDC fund its Bitcoin purchases?
Through share exchanges (like the initial 21 BTC purchase) and direct market buys using company funds.
What makes Asian companies particularly interested in Bitcoin?
Growing distrust of USD, desire for inflation-resistant assets, and increasing institutional acceptance despite regulatory challenges.
How does DDC's plan compare to other corporate Bitcoin strategies?
More ambitious than most, targeting 5,000 BTC would place them among elite corporate holders like MicroStrategy.
What risks does this strategy present?
Bitcoin's price volatility, regulatory changes in key markets, and potential shareholder skepticism about asset allocation.
Conclusion
DDC Enterprise's bold Bitcoin treasury strategy signals growing institutional adoption in Asia. While initial market reaction was negative, the long-term plan to accumulate 5,000 BTC positions the company as a potential leader in corporate cryptocurrency holdings. Their approach combines share-based acquisitions with direct purchases, creating a hybrid model for other companies to consider.