McLaren Racing has announced a significant expansion of its partnership with OKX, solidifying the crypto exchange's role as an Official Primary Partner for both the McLaren Formula 1 Team and McLaren Shadow esports team. This enhanced collaboration introduces new branding placements and fan engagement initiatives starting from the 2023 season.
Strengthening the McLaren-OKX Alliance
The partnership between McLaren Racing and OKX focuses on delivering innovative fan experiences through:
- Exclusive behind-the-scenes content
- Interactive competitions and giveaways
- Cutting-edge digital activations
👉 Discover how OKX enhances fan experiences
Key Partnership Highlights:
- Increased Brand Visibility: OKX branding will appear prominently on the MCL60 race cars at seven Grand Prix events throughout 2023
- Driver Apparel: OKX logos will feature on the racing suits of drivers Lando Norris and Oscar Piastri all season
- Regional Focus: Special activations planned for Asia Pacific markets where both brands have strong followings
Leadership Perspectives
Zak Brown, McLaren Racing CEO, emphasized the strategic value of the partnership:
"We prioritize collaborations with industry leaders who share our commitment to innovation and education. OKX has demonstrated exceptional dedication to enhancing our fan engagement while introducing Formula 1 to new audiences."
Haider Rafique, OKX Chief Marketing Officer, highlighted the significance of the Australian Grand Prix:
"This marks an exciting milestone as we debut our expanded branding presence while supporting Oscar Piastri's home race debut. We're thrilled to connect with fans through unique experiences and our Australian ambassador program."
Fan Engagement Strategy
The partnership builds on successful 2022 initiatives including:
- The #FutureMode campaign during Asian Grand Prix events
- Special livery takeovers of the MCL36 race car
- Digital content series bringing fans closer to the team
👉 Explore McLaren Racing's partnership opportunities
Future plans include:
- Virtual meet-and-greets with drivers
- Crypto-themed fan competitions
- Enhanced digital collectibles programs
Frequently Asked Questions
Q: How long has OKX partnered with McLaren Racing?
A: The partnership began in 2022 and expanded to primary partnership status for the 2023 season.
Q: Which races will feature special OKX branding?
A: Seven events including Australia, Austria, Belgium, Singapore, Japan, Hungary, and Brazil.
Q: What benefits do fans get from this partnership?
A: Exclusive content, unique experiences, and opportunities to engage with both brands through digital and real-world activations.
Q: Will OKX branding appear on driver equipment?
A: Yes, on both Lando Norris and Oscar Piastri's race suits throughout 2023.
Looking Ahead
This expanded partnership represents a shared vision for innovation in motorsport engagement, combining McLaren's racing heritage with OKX's technological expertise to deliver memorable experiences for global fans. The collaboration continues to evolve with new digital initiatives planned throughout the season.