Manchester City and OKX, a top-tier cryptocurrency exchange and Web3 technology leader, have announced an extended multi-year agreement, designating OKX as the Club’s Official Sleeve Partner.
Key Partnership Highlights
- Brand Visibility: The OKX logo will feature on the left sleeve of both men’s and women’s first-team playing kits and training kits, alongside broader digital/physical club assets.
- Web3 Innovations: The collaboration has introduced groundbreaking fan experiences, including the OKX Collective, a metaverse platform connecting supporters with players like Jack Grealish and Alex Greenwood.
- Virtual Reveal: The partnership was unveiled at Etihad Stadium via a virtual-reality showcase, attended by City Football Group CEO Ferran Soriano and OKX CMO Haider Rafique.
Leadership Insights
Ferran Soriano (CEO, City Football Group):
"OKX and Manchester City share a commitment to innovation. Their Web3 initiatives have already enriched our global fanbase, and this sleeve partnership deepens that connection."Haider Rafique (CMO, OKX):
"From our first partnership in 2022 to today, we’ve built a metaverse, NFT projects, and more. This sleeve deal brings us closer to fans worldwide, with cutting-edge Web3 engagements on the horizon."
FAQs
1. What does the sleeve partnership entail?
OKX branding will appear on Manchester City’s matchday and training kits, amplifying global exposure.
2. How has OKX engaged fans so far?
Through the OKX Collective, fans interact with players via immersive Web3 experiences, blending football with blockchain technology.
3. Is OKX regulated in the UK?
No. OKX isn’t FCA-regulated, meaning protections like the Financial Ombudsman Service don’t apply. Investors should assess crypto risks independently.
About OKX
A pioneer in crypto trading and Web3, OKX offers:
- OKX Wallet: A secure gateway to DeFi, NFTs, and dApps.
- Transparency: Monthly Proof of Reserves audits.
👉 Explore OKX’s Web3 ecosystem
About Manchester City
- Trophies: 9x Premier League, 7x FA Cup, and 2023 UEFA Champions League winners.
- Facilities: Etihad Stadium and the state-of-the-art City Football Academy.
Disclaimer: Crypto investments carry risks, including capital gains tax liabilities. Past performance doesn’t guarantee future results.
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