MANCHESTER, UK – OKX, a leading Web3 technology company and Manchester City's Training Kit Partner, has teamed up with the Club to launch an innovative metaverse avatar campaign. This interactive experience, available at playforthecity.com, enables fans to create personalized digital avatars wearing Manchester City training kits and OKX-branded warm-up apparel.
Key Features of the Campaign
- Augmented Reality Avatars: Fans can design custom avatars in seconds, compatible with over 4,000 metaverse games and apps.
- Social Media Integration: By sharing their avatars with #playforthecity, fans enter a prize draw for exclusive Manchester City and OKX rewards.
- Multi-Channel Rollout: A hero video featuring Manchester City players as giant avatars exploring Manchester debuted during the high-stakes Premier League match against Arsenal on April 26th.
Statements from Key Partners
Haider Rafique, Global CMO, OKX:
"This campaign reflects our commitment to Web3 innovation, offering fans new ways to engage with their favorite team. Your avatar is your passport to the metaverse—where the internet evolves."
Gavin Johnson, Media Director, City Football Group:
"Collaborating with OKX and Yahoo, we’re delivering a unique digital experience that connects global fans with Manchester City in groundbreaking ways."
Josh Partridge, Head of EMEA, Yahoo:
"Leveraging Yahoo’s content distribution network, we’re bringing immersive digital touchpoints to fans—both in-stadium and online."
Previous and Upcoming Metaverse Initiatives
- OKX Collective: Hosted tactical masterclasses with İlkay Gündoğan and Rúben Dias.
- Future Events: Exclusive metaverse experiences with Jack Grealish and Alex Greenwood in May.
About OKX
A top-tier crypto exchange and Web3 pioneer, OKX supports over 50 million users worldwide. As an official partner of Manchester City, McLaren F1, and the Tribeca Festival, OKX enhances fan engagement through cutting-edge financial and digital opportunities.
👉 Explore OKX’s Web3 Ecosystem
FAQ
Q: How do I create an avatar?
A: Visit playforthecity.com, customize your design, and share it with #playforthecity for contest entry.
Q: Can I use my avatar outside this campaign?
A: Yes! Your avatar is compatible with thousands of metaverse apps and games.
Q: What prizes are available?
A: Winners can score match tickets, signed merchandise, and exclusive OKX rewards.
Disclaimer: Crypto investments carry risks. Consult a financial advisor before participating. OKX does not offer investment, tax, or legal advice.