GlobeNewsWire | OKX
• Ricciardo debuts OKX-branded cyberpunk helmet design for the final race of the F1 2022 season
• Helmet features a futuristic honey badger motif, honoring Ricciardo’s nickname
• Partnership highlights OKX’s innovation in crypto trading and Web3 engagement
A Glimpse into the Future
OKX, a leading global cryptocurrency exchange, has collaborated with F1 star Daniel Ricciardo to launch a groundbreaking helmet design for the Abu Dhabi Grand Prix. The cyberpunk-inspired artwork symbolizes the forward-thinking synergy between Ricciardo and OKX, reflecting their shared vision for innovation in Web3 and crypto trading.
👉 Explore OKX’s cutting-edge crypto platform
Design Highlights
The helmet’s standout features include:
- A cyber-punk honey badger, paying homage to Ricciardo’s fierce racing persona.
- Neon pink accents, echoing OKX’s branding from the McLaren livery takeover at the Singapore Grand Prix.
- A chrome finish and fluorescent blue quiff, ensuring high visibility on the track.
- The iconic OKX "smiley" logo prominently displayed.
Daniel Ricciardo remarked:
"Racing with this helmet is about embracing the future. OKX’s design perfectly captures my mindset heading into Abu Dhabi—excited for what’s next. The Web3 space is full of possibilities, and partnering with OKX lets us explore them together."
Strategic Partnership Goals
Since joining forces in May 2022, OKX and Ricciardo have amplified McLaren Racing’s presence in F1. Their collaboration aims to:
- Mainstream crypto trading by engaging F1’s global fanbase.
- Pioneer Web3 experiences, blending sports with decentralized technology.
- Launch off-track initiatives in 2023, expanding their creative footprint.
Haider Rafique, CMO of OKX, added:
"Daniel’s final race with McLaren is a milestone. This helmet isn’t just art—it’s a statement about our shared ambition to push boundaries in crypto and beyond."
FAQs
Q: Why did OKX choose a cyberpunk theme for Ricciardo’s helmet?
A: The futuristic design aligns with OKX’s mission to lead in crypto innovation, mirroring Ricciardo’s forward-looking career trajectory.
Q: What does the honey badger represent?
A: It symbolizes Ricciardo’s tenacity—a tribute to his "Honey Badger" nickname earned for his fearless racing style.
Q: Will OKX and Ricciardo collaborate beyond F1?
A: Yes! The partnership includes exploring Web3 projects and fan experiences in 2023.
👉 Discover how OKX is shaping the future of crypto
About OKX
OKX is a top-tier crypto trading platform and Web3 ecosystem serving 20M+ users worldwide. Known for speed and reliability, OKX offers:
- Advanced trading tools for investors.
- OKX Wallet, a gateway to NFTs, DeFi, and GameFi.
- Educational resources to democratize crypto access.
For media inquiries, contact: M[email protected]
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