Event Overview
From September 3-9, 2023, OKX—a leading global cryptocurrency exchange and Web3 technology company—hosted the OKX Hong Kong Football Week in Mong Kok's vibrant Sneaker Street district. This immersive event blended football fandom with cutting-edge Web3 experiences, attracting over 15,000 local enthusiasts.
Key Attractions:
- Trophy Exhibitions: Displayed Manchester City's Premier League, English Cup, and 2023 Treble trophies
- Legendary Appearances: Meet-and-greets with Manchester City icon Paul Dickov
- Interactive Zones: AR football experiences and Web3 educational displays
- Rare Memorabilia: Exhibition of signed Manchester City jerseys
Why This Event Mattered
As Manchester City's Official Sleeve Partner, OKX curated this event to:
- Strengthen ties between football culture and Web3 technology
- Provide accessible crypto education for Hong Kong residents
- Offer unique fan experiences beyond traditional stadium visits
👉 Discover how OKX bridges sports and Web3 innovation
Web3 Integration in Sports
Lennix Lai, OKX Global Chief Commercial Officer, emphasized:
"Our partnership with Manchester City demonstrates Web3's growing integration into global entertainment. We're committed to delivering meaningful virtual asset experiences to Hong Kong's dynamic market."
This sentiment reflects OKX's June 2023 expansion as Manchester City's Official Sleeve Partner—a relationship that began in March 2022.
Event Highlights
Trophy Displays (September 3-4)
- Premier League Trophy (first Hong Kong appearance)
- English FA Cup
- 2023 Champions League Trophy (part of Treble Tour)
Fan Experiences
- Photo opportunities with trophies
- AR football skill challenges
- Web3 concept learning stations
FAQ Section
Q: Was this event free to attend?
A: Yes, all activities were completely free for public participation.
Q: How did OKX incorporate Web3 education?
A: Through interactive displays explaining blockchain basics and crypto applications in sports.
Q: Will OKX host similar events elsewhere?
A: While unconfirmed, the success suggests potential future activations in other markets.
Q: What's the significance of the sleeve partnership?
A: It represents one of football's most innovative crypto collaborations, merging branding with technology education.
👉 Explore OKX's sports partnerships
Looking Ahead
This event set a new benchmark for:
- Fan engagement through technology
- Crypto accessibility initiatives
- Sports-brand Web3 integrations
With such positive reception, we anticipate more boundary-pushing collaborations between OKX and Manchester City in global markets.