At OKX, we envision a future transformed by cryptocurrency, empowering individual financial freedom. As a top-tier crypto exchange and developer of OKX Wallet, we provide millions with access to crypto trading and decentralized applications (dApps). Trusted by institutions and backed by Proof of Reserves, OKX operates globally with core values: We Before Me, Do the Right Thing, and Get Things Done. These principles cultivate a collaborative, ethical, and results-driven culture across our diverse teams. OKX is part of OKG, a blockchain innovation group delivering value through products like OKX Wallet and OKLink.
About the Opportunity
Join the forefront of crypto’s evolution by shaping how users enter the crypto economy. As EEA Product Marketing Director, you’ll craft narratives and strategies for trading products at a leading exchange, driving decentralized technology adoption in Europe.
Key Responsibilities
- Strategy Development: Align regional marketing with OKX’s global vision, adapting to EEA regulations and user needs for CeFi and Web3 products.
- Community Growth: Strengthen ties with crypto communities, influencers, and stakeholders through events, meetups, and hackathons.
- Brand Amplification: Elevate OKX’s presence via European media, industry events, and social platforms.
- Localized Messaging: Collaborate with regional teams to tailor global narratives for market-specific relevance.
- Customer Insights: Bridge European user feedback with product development to enhance solutions.
👉 Explore OKX’s community initiatives
Ideal Candidate Profile
- Experience: 10+ years in product marketing (fintech/crypto preferred) with trading expertise.
- Leadership: Proven ability to lead in dynamic environments.
- Financial Acumen: Deep knowledge of trading instruments (crypto, forex, commodities).
- Digital Marketing: Mastery of fintech/crypto campaigns, conversion optimization, and social strategies.
- Community Engagement: Track record in scaling crypto-native communities via events and influencer partnerships.
FAQs
What makes OKX’s EEA marketing strategy unique?
OKX combines global product expertise with hyper-localized community engagement, ensuring relevance across diverse European markets while adhering to regional regulations.
How does OKX support crypto adoption in Europe?
Through targeted events, educational content, and partnerships with local influencers, OKX lowers entry barriers for new users and fosters trust.
What role does community feedback play in product development?
User insights directly inform feature enhancements, ensuring OKX’s tools align with real-world trading needs and market trends.
👉 Learn about OKX’s Proof of Reserves
This role is pivotal in positioning OKX as Europe’s premier crypto platform, blending strategic vision with hands-on community building.
### SEO Keywords:
1. Crypto exchange
2. Product marketing
3. EEA regulations
4. Web3 trading
5. Community engagement
6. Decentralized finance (DeFi)
7. OKX Wallet